Archivi tag: IKEA

Byredo creates an Ikea fragrance

How does Ikea smell: after chipboard, houseplant and solid cotton? Ben Gorham, eccentric,

fragrance proviceur and founder of Byredo, has teamed up with the Swedish label for such a fragrance interpretation.

However, the cooperation is less about IKEA ingredients, rather the experience of how a home is associated with a certain fragrance
    

“I know a lot of people experience a fragrance association when visiting their grandmother’s house –

whether it is their perfume, flowers or their cooking skills – smell is a very relevant part of every house,”

said Ben Gorham in an interview with Lifestyle- Magazine Lonny on the guiding principle of his cooperation with Ikea.

And, “The experience creates a sense of well-being and security. We rarely talk about it,

and I think this project should also include precisely that people think about fragrances.”