The merger between AOL and Yahoo! will create Oath, by which Verizon aims to challenge the dominance in Google searches and that in Facebook video content.
The future society will be open during the summer and the certainty is that there will be Marissa Meyer
The news was in the air and in the last hour came the official Yahoo! disappears from the digital world and in its place there will Oath. The new company will be
composed of the divisions of the first web company in history and content produced by AOL, the two former protagonists of the Internet passed in the last two years under
the auspices of Verizon.
The latter is the largest US wireless telecommunications provider in the space of twelve months has shelled out $ 13.2 billion for the acquisition of AOL (4.4 billion)
and Yahoo !, whose 4-digit, 83 billion dollars could get a discount at the photo finish due to the discovery of the violations suffered by the user account. An
important factor, that because of the strategic services of the Sunnyvale company’s own Yahoo! Mail, one of the most important channels along with Yahoo! Finance and
Yahoo! Sports, which attract a number of users exceeded one billion.
The major expense and future merger between the two services (which apparently should continue to operate independently, however, following a common path) is the move
with which Verizon hopes to create a digital giant capable of challenging the titans like Google and Facebook, absolute leader in research and fruition of video content
(and therefore revenue generated by advertisers).
A Verizon spokesman warned reporters that “will be one of the most groundbreaking companies in the digital arena.”
high ambition, complex and incomprehensible for now, because Oath will open only in summer. To confirm the new structure and the timing was the tweet Tim Armstrong, head
of AOL, who posted an eloquent message: “Consumers Billion +, 20+ Brands, Unstoppable Team. #TakeTheOath. Summer 2017 “.
It is no coincidence that the announcement has come from Armstrong, deputy to stay in the room of the Oath buttons, in contrast to Marissa Meyer, current CEO of Yahoo !,
which instead will be thrown out after failing the mission of revival. Losing your job is not however a tragedy for the female engineer, former Google executive, who
will receive a settlement of about $ 23 million.
Beyond the puns with the new company name (in English means oath swearing), Verizon is now awaiting the go ahead by the US authorities to close the acquisition of Yahoo
That will no longer exist because even Yahoo! Japan and 15% stake in Alibaba while not flowing into Verizon will change destination, migrating Altaba.